By Lisa Ackerman
I promised to keep this topic going as people were cruel in using the words retard or autistic in a derogatory matter. This list now includes companies. Sadly, the TACA blog has featured this topic four times before (1.)
Sephora has launched a new lipstick brand with celebrity Kat Von D (2.) One of the lipstick colors is called “celebutard.”
It may seem petty or small but there are a few words in the English dictionary that we should not use. It is not about being politically correct. It is about being a bully, especially to the special needs population.
Ask Sephora to consider a new creative name. Let’s end the name calling and joke telling about special needs individuals once and for all.
1) https://tacanowblog.com/2013/07/23/retard-autistic-part-3/ , https://www.tacanow.org/blog/retard-autistic-part-ii/ , http://www.tacanow.org/blog/retard-autistic/ , & https://tacanowblog.com/2013/08/21/retard-autistic-part-4/
Sephora has pulled the lipstick from their product line. The inspiration behind the lipstick line and name still just doesn’t “quite” get it. Special thanks to Kim Stagliano for bringing this issue up and responding to the insensitive nature of a product name.